Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.
- Increase Your Brand Authority
Do you want to establish authority in your field? This is a common goal for many businesses on Pinterest.
You don’t have to create all the content that you pin on Pinterest. To help position yourself as an authority in your field, share from a carefully vetted combination of sources to ensure your boards contain the most accurate and useful information available.
Middle Sister Wines positions themselves on Pinterest as an authority in the wine industry by creating several Pinterest boards that provide useful and educational information to their followers while promoting their products in fun ways.
Middle Sister’s Wine Tips and Tricks board contains videos from their YouTube account, alongside resources from other industry experts. The board addresses topics such as how to pair wine with food and what type of glass should be used to serve different kinds of wine.
2. Expand Your Reach
Do you want to expand your reach and grow the size of your audience? Consider leveraging the community on Pinterest.
Use Group Boards and collaborate with popular Pinterest users who have a large following to expose your brand and content to more people.
Your followers will see what your contributors pin, and what they pin will reflect on your business, so trust between parties is important. Collaborate with someone outside of your niche and your followers will be confused.
3. Drive Traffic to Your Site
In order to take advantage of this, Pinterest users first have to be attracted to your pins and re-pin them to their boards.
The most successful pins on Pinterest have some traits in common. They combine great images with content to solve a problem, inspire, offer something desirable or appeal to interest in a hobby or activity.
Regardless of the goals you pursue and the strategies you implement on Pinterest, there’s one overall principle that should guide your social media marketing: the content you deliver should benefit your current and potential customers.